{"id":1905,"date":"2017-05-30T14:00:59","date_gmt":"2017-05-30T05:00:59","guid":{"rendered":"https:\/\/find-model.jp\/insta-lab\/?p=1905"},"modified":"2022-02-17T18:22:57","modified_gmt":"2022-02-17T09:22:57","slug":"decide-kpi-sekkei","status":"publish","type":"post","link":"https:\/\/find-model.jp\/insta-lab\/decide-kpi-sekkei\/","title":{"rendered":"\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u51fa\u7a3f\u3059\u308b\u524d\u306b\u6c7a\u3081\u308b\u3079\u304dKPI\u8a2d\u8a08"},"content":{"rendered":"<p>\u3044\u304d\u306a\u308a\u3067\u3059\u304c\u7686\u69d8\u306f\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eKPI\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f\u305f\u3060\u5358\u306b\u5199\u771f\u3092\u6295\u7a3f\u3057\u3066\u5e83\u544a\u3092\u6253\u3061\u51fa\u3057\u3066\u3044\u3066\u3082KPI\u304c\u7121\u3051\u308c\u3070\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u304c\u3069\u308c\u3060\u3051\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u306e\u304b\u3082\u308f\u304b\u308a\u307e\u305b\u3093\u3057\u3001\u6539\u5584\u306e\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6253\u3064\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002\u6700\u60aa\u306e\u30b1\u30fc\u30b9\u3060\u3068\u3001\u9577\u5e74\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3067\u5e83\u544a\u3092\u6253\u3061\u7d9a\u3051\u3066\u3044\u305f\u306b\u3082\u95a2\u308f\u3089\u305a\u305d\u308c\u304c\u3059\u3079\u3066\u7121\u99c4\u306b\u306a\u3063\u3066\u3044\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u3059\u3002\u305d\u3053\u3067\u4eca\u56de\u306f\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u524d\u306b\u3001\u6c7a\u3081\u3066\u304a\u304d\u305f\u3044\u57fa\u672c\u7684\u306aKPI\u8a2d\u8a08\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002KPI\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u6539\u5584\u70b9\u304c\u898b\u3048\u3001\u5e83\u544a\u306e\u6210\u679c\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#KPI\"><span class=\"toc_number toc_depth_1\">1<\/span> \u78ba\u8a8d\uff01\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eKPI\u8a2d\u5b9a\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#KPI-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u5e83\u544a\u306e\u76ee\u7684\u306b\u3088\u3063\u3066KPI\u8a2d\u5b9a\u3092\u4f7f\u3044\u5206\u3051\u308b<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u5e83\u544a\u306e\u5834\u5408<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u76ee\u7684\u306e\u5e83\u544a\u306e\u5834\u5408<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-3\"><span class=\"toc_number toc_depth_1\">3<\/span> \u76ee\u7684\u304c\u6c7a\u307e\u3063\u305f\u3089\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/a><ul><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">3.1<\/span> \u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/a><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_2\">3.2<\/span> \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/li><li><a href=\"#i-5\"><span class=\"toc_number toc_depth_2\">3.3<\/span> \u81ea\u793e\u95a2\u9023\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3067\u306e\u6295\u7a3f\u6570\u306e\u591a\u3055<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\"><span class=\"toc_number toc_depth_1\">4<\/span> \u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"KPI\">\u78ba\u8a8d\uff01\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eKPI\u8a2d\u5b9a\u3068\u306f\uff1f<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2491\" src=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/kpi-graphical.jpg\" alt=\"\" width=\"1600\" height=\"900\" srcset=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/kpi-graphical.jpg 1600w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/kpi-graphical-300x169.jpg 300w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/kpi-graphical-768x432.jpg 768w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/kpi-graphical-1024x576.jpg 1024w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/kpi-graphical-304x171.jpg 304w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/kpi-graphical-282x159.jpg 282w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3084\u4ed6\u306eSNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u306e\u8a2d\u5b9a\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002KPI\u3068\u306f\u300cKey performanxe indicator\u300d\u306e\u7565\u3067\u3001\u65e5\u672c\u8a9e\u3067\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u7c21\u5358\u306b\u8a00\u3044\u307e\u3059\u3068\u30b4\u30fc\u30eb\u306b\u5411\u304b\u3063\u3066\u3061\u3083\u3093\u3068\u9032\u3093\u3067\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>KPI\u3068\u4e00\u7dd2\u306b\u899a\u3048\u3066\u304a\u304d\u305f\u3044\u306e\u304cKGI\u3067\u3059\u3002KGI\u306f\u300ckey Goal Indicator\u300d\u306e\u7565\u306b\u306a\u308a\u307e\u3059\u3002KPI\u304c\u30b4\u30fc\u30eb\u307e\u3067\u306e\u9014\u4e2d\u7d4c\u904e\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001KGI\u306f\u305d\u306e\u30b4\u30fc\u30eb\u304c\u9054\u6210\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u57fa\u6e96\u3067\u3059\u3002<\/p>\n<p>\u51fa\u7a3f\u3057\u305f\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3053\u3046\u3044\u3063\u305f\u76ee\u6a19\u8a2d\u5b9a\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u60f0\u6027\u3067\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u3066\u3082KPI\u3084KGI\u304c\u3057\u3063\u304b\u308a\u3068\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u305d\u306e\u5e83\u544a\u306e\u52b9\u679c\u306f\u6e2c\u5b9a\u3067\u304d\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"KPI-2\">\u5e83\u544a\u306e\u76ee\u7684\u306b\u3088\u3063\u3066KPI\u8a2d\u5b9a\u3092\u4f7f\u3044\u5206\u3051\u308b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2493 lazyload\" data-src=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/world-digital.jpg\" alt=\"\" width=\"1600\" height=\"900\" data-srcset=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/world-digital.jpg 1600w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/world-digital-300x169.jpg 300w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/world-digital-768x432.jpg 768w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/world-digital-1024x576.jpg 1024w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/world-digital-304x171.jpg 304w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/world-digital-282x159.jpg 282w\" data-sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u3092\u51fa\u7a3f\u3059\u308b\u524d\u306b\u6c7a\u3081\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u5e83\u544a\u306e\u76ee\u7684\u3067\u3059\u3002\u305d\u306e\u5e83\u544a\u306e\u76ee\u7684\u306b\u3088\u3063\u3066KPI\u8a2d\u5b9a\u306e\u5177\u4f53\u7684\u306a\u6307\u6a19\u306f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u5927\u4f53\u306e\u5e83\u544a\u306e\u76ee\u7684\u306f2\u3064\u306b\u5206\u304b\u308c\u307e\u3059\u30021\u3064\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u76ee\u7684\u3002\u5e83\u544a\u306b\u3088\u308a\u81ea\u793e\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3092\u4f7f\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u3081\u3066\u3044\u304f\u76ee\u7684\u3067\u3059\u3002\u3082\u30461\u3064\u306f\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u5e83\u544a\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3055\u305b\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e2\u3064\u3067KPI\u8a2d\u5b9a\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<h3><span id=\"i\">\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u5e83\u544a\u306e\u5834\u5408<\/span><\/h3>\n<p>\u30c0\u30a4\u30ec\u30af\u30c8\u30ec\u30b9\u30dd\u30f3\u30b9\u5e83\u544a\u306e\u5834\u5408\u3060\u3068\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5358\u4fa1\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5358\u4fa1\u3001\u8a98\u5c0e\u5358\u4fa1\u3068\u8a00\u3063\u305f\u30af\u30ea\u30c3\u30af\u7387\u306b\u9084\u5143\u3067\u304d\u308b\u6570\u5024\u3092\u6307\u6a19\u306b\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3060\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u76ee\u7684\u306e\u5e83\u544a\u306e\u5834\u5408<\/span><\/h3>\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5834\u5408\u3001\u300c\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u8a55\u4fa1\u3084\u30a4\u30e1\u30fc\u30b8\u304c\u898b\u3066\u3044\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3068\u3069\u3046\u7570\u306a\u308b\u304b\uff1f\u300d\u3001\u300c\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u614b\u5ea6\u306b\u5909\u5316\u304c\u3042\u3063\u305f\u304b\uff1f\u300d\u7b49\u3092\u8abf\u67fb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u53cd\u5fdc\u3092\u6570\u5024\u3067\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u81ea\u4f53\u304c\u898b\u3089\u308c\u3066\u3044\u306a\u3044\u3068\u7121\u610f\u5473\u306b\u306a\u308b\u306e\u3067\u3001\u307e\u305a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u7b49\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u306e\u5370\u8c61\u304c\u3069\u3046\u5909\u308f\u3063\u3066\u3044\u308b\u306e\u304b\u306f\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u30da\u30fc\u30b8\u306e\u3044\u3044\u306d\u6570\u3084\u30b7\u30a7\u30a2\u6570\u3067\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u66f4\u306b\u3001\u5e83\u544a\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u305d\u3053\u306e\u8a55\u4fa1\u3092\u5b9a\u91cf\u7684\u306b\u5206\u6790\u3059\u308b\u624b\u6bb5\u7b49\u3082\u8a55\u4fa1\u65b9\u6cd5\u3068\u3057\u3066\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"KPI-3\">\u76ee\u7684\u304c\u6c7a\u307e\u3063\u305f\u3089\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u5e83\u544a\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2490 lazyload\" data-src=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/coffee-magcup.jpg\" alt=\"\" width=\"1600\" height=\"900\" data-srcset=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/coffee-magcup.jpg 1600w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/coffee-magcup-300x169.jpg 300w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/coffee-magcup-768x432.jpg 768w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/coffee-magcup-1024x576.jpg 1024w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/coffee-magcup-304x171.jpg 304w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/05\/coffee-magcup-282x159.jpg 282w\" data-sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u5e83\u544a\u306e\u76ee\u7684\u5225\u306eKPI\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u76ee\u7684\u3068\u306f\u7121\u95a2\u4fc2\u306b\u3001\u5e83\u544a\u63b2\u8f09\u306e\u969b\u306b\u306f\u5fc5\u305a\u76e3\u8996\u3057\u3066\u304a\u304d\u305f\u3044\u57fa\u672c\u7684\u306aKPI\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306aKPI\u3068\u3057\u3066\u6b21\u306e\uff13\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><span 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