{"id":1219,"date":"2017-01-23T18:04:39","date_gmt":"2017-01-23T09:04:39","guid":{"rendered":"https:\/\/find-model.jp\/insta-lab\/?p=1219"},"modified":"2022-02-17T18:05:27","modified_gmt":"2022-02-17T09:05:27","slug":"instagram-marketing-kpi","status":"publish","type":"post","link":"https:\/\/find-model.jp\/insta-lab\/instagram-marketing-kpi\/","title":{"rendered":"\u521d\u5fc3\u8005\u5fc5\u898b\uff01\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0KPI\u306e\u57fa\u672c\u3092\u304a\u3055\u3089\u3044"},"content":{"rendered":"<p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001KPI\u3092\u6c7a\u3081\u3066\u304b\u3089\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u3068\u3066\u3082\u5927\u5207\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002WEB\u62c5\u5f53\u8005\u3084\u3001\u4f01\u696d\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u3092\u4efb\u3055\u308c\u305f\u65b9\u3067\u3001Facebook\u3084Twitter\u3001\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3069\u306e\u3088\u3046\u306b\u904b\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u3000\u524d\u4efb\u8005\u304b\u3089\u5f15\u304d\u7d99\u3044\u3060\u3082\u306e\u306e\u3001KPI\u8a2d\u5b9a\u304c\u66d6\u6627\u3060\u3063\u305f\u308a\u3002\u65b0\u3057\u304fSNS\u904b\u7528\u3092\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u3082\u306e\u306e\u3069\u3046KPI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3088\u3044\u304b\u56f0\u3063\u3066\u3044\u308b\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306fKPI\u306e\u610f\u5473\u3084\u5b9a\u7fa9\u306a\u3069\u57fa\u672c\u304b\u3089\u3001\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306eKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4eca\u4e00\u5ea6\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3092\u898b\u76f4\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#KPI\"><span class=\"toc_number toc_depth_1\">1<\/span> KPI\u306e\u610f\u5473\u3084\u5b9a\u7fa9\u306b\u3064\u3044\u3066\u304a\u3055\u3089\u3044\u3057\u3088\u3046<\/a><ul><li><a href=\"#KPIKGI\"><span class=\"toc_number toc_depth_2\">1.1<\/span> \u76ee\u6a19\u9054\u6210\u306b\u5fc5\u8981\u306aKPI\u3068KGI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li><a href=\"#KPIKGI-2\"><span class=\"toc_number toc_depth_2\">1.2<\/span> KPI\u3068KGI\u306e\u95a2\u4fc2\u6027<\/a><\/li><\/ul><\/li><li><a href=\"#KPI-2\"><span class=\"toc_number toc_depth_1\">2<\/span> \u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308bKPI<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u81ea\u793e\u95a2\u9023\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3092\u3064\u3051\u305f\u5199\u771f\u306e\u6295\u7a3f\u6570<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\"><span class=\"toc_number toc_depth_1\">3<\/span> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a><\/li><li><a href=\"#KPI-3\"><span class=\"toc_number toc_depth_1\">4<\/span> \u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306eKPI\u8a2d\u5b9a\u306e\u307e\u3068\u3081<\/a><\/li><\/ul><\/div>\n<h2><span id=\"KPI\">KPI\u306e\u610f\u5473\u3084\u5b9a\u7fa9\u306b\u3064\u3044\u3066\u304a\u3055\u3089\u3044\u3057\u3088\u3046<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1231\" src=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/kpi1.jpg\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/kpi1.jpg 600w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/kpi1-300x169.jpg 300w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/kpi1-304x171.jpg 304w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/kpi1-282x158.jpg 282w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u9650\u3089\u305a\u3001\u5404SNS\u306e\u904b\u7528\u3084WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u306e\u304c\u300cKPI\u300d\u3067\u3059\u3002\u300cKPI\u300d\u3068\u306f\u300cKey Performance Indicator\uff08\u30ad\u30fc\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30a4\u30f3\u30b8\u30b2\u30fc\u30bf\u30fc\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u629c\u304d\u53d6\u3063\u305f\u7565\u8a9e\u3067\u3001\u65e5\u672c\u8a9e\u3067\u8a33\u3059\u308b\u3068\u300c\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001KPI\u3068\u6df1\u3044\u95a2\u4fc2\u6027\u306e\u3042\u308bKGI\uff08Key Goal Indicator\u300c\u30ad\u30fc\u30b4\u30fc\u30eb\u30a4\u30f3\u30b8\u30b2\u30fc\u30bf\u30fc\u300d\uff09\u3082\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001KPI\u3068KGI\u306e\u5b9a\u7fa9\u3084\u8a2d\u5b9a\u65b9\u6cd5\u3001\u53cc\u65b9\u306e\u95a2\u4fc2\u6027\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"KPIKGI\">\u76ee\u6a19\u9054\u6210\u306b\u5fc5\u8981\u306aKPI\u3068KGI\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/span><\/h3>\n<p>KPI\u30fb\u30fb\u30fb\u76ee\u7684\u9054\u6210\u306e\u904e\u7a0b\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3002<br \/>\nKGI\u30fb\u30fb\u30fb\u6700\u7d42\u76ee\u6a19\u304c\u9054\u6210\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3002<\/p>\n<p>KGI\u306f\u4f01\u696d\u304c\u76ee\u6307\u3057\u3066\u3044\u308b\u6700\u7d42\u76ee\u6a19\u3067\u3042\u308a\u3001KPI\u306f\u6700\u7d42\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u76ee\u6a19\u3068\u306a\u308a\u307e\u3059\u3002KGI\u306f\u516c\u5e73\u306b\u76ee\u6a19\u304c\u9054\u6210\u3067\u304d\u305f\u3068\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u6642\u671f\u3068\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u6c7a\u5b9a\u3057\u3066\u304a\u304f\u306e\u304c\u57fa\u672c\u3067\u3059\u3002\u4f8b\u306b\u4e0a\u3052\u308b\u3068\u300c1\u5e74\u4ee5\u5185\u306b\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u309210,000\u4eba\u306b\u5897\u3084\u3059\u300d\u3068\u3044\u3063\u305f\u660e\u78ba\u306a\u6642\u671f\u30fb\u6570\u5b57\u3092\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u3067\u3059\u3002\u4e00\u65b9\u3001KPI\u306f\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u91cd\u8996\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002KPI\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u73fe\u72b6\u628a\u63e1\u304c\u5fc5\u8981\u3067\u3001SNS\u306a\u3089\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3060\u3051\u3067\u306a\u304f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3082\u5e45\u5e83\u304f\u691c\u8a0e\u3059\u308b\u3079\u304d\u3067\u3059\u304c\u3001KGI\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u5177\u4f53\u7684\u306a\u6570\u5b57\u30fb\u6642\u671f\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<h3><span id=\"KPIKGI-2\">KPI\u3068KGI\u306e\u95a2\u4fc2\u6027<\/span><\/h3>\n<p>\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308c\u3070\u3001\u696d\u7a2e\u30fb\u8077\u7a2e\u95a2\u4fc2\u306a\u304f\u4f55\u304b\u3057\u3089\u306e\u76ee\u6a19\u3092\u6301\u3063\u3066\u53d6\u308a\u7d44\u3080\u306f\u305a\u3067\u3059\u3002\u76ee\u6a19\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u306b\u53d6\u308a\u7d44\u3081\u3070\u3044\u3044\u306e\u304b\u3068\u60a9\u3080\u3068\u3053\u308d\u3067\u3059\u304c\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u660e\u78ba\u306b\u3059\u308b\u306e\u304cKPI\u3068KGI\u306a\u306e\u3067\u3059\u3002\u8a2d\u5b9a\u3057\u305fKGI\u306b\u8fd1\u3065\u304f\u305f\u3081\u306b\u306f\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u308bKPI\u30fbKGI\u306e\u8a2d\u5b9a\u306f\u3001\u76ee\u6a19\u3092\u30af\u30ea\u30a2\u3059\u308b\u305f\u3081\u306b\u5927\u304d\u306a\u52a9\u3051\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span id=\"KPI-2\">\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308bKPI<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1232 lazyload\" data-src=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/347a49e87ef77c7c0a26b5ac647543ce_s.jpg\" alt=\"\" width=\"640\" height=\"427\" data-srcset=\"https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/347a49e87ef77c7c0a26b5ac647543ce_s.jpg 640w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/347a49e87ef77c7c0a26b5ac647543ce_s-300x200.jpg 300w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/347a49e87ef77c7c0a26b5ac647543ce_s-304x203.jpg 304w, https:\/\/find-model.jp\/insta-lab\/wp-content\/uploads\/2017\/03\/347a49e87ef77c7c0a26b5ac647543ce_s-282x188.jpg 282w\" data-sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u3067\u306f\u672c\u984c\u306b\u5165\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u753b\u50cf\u306b\u7279\u5316\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u300c\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u300d\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30c6\u30ad\u30b9\u30c8\u60c5\u5831\u3088\u308a\u3082\u753b\u50cf\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u3092\u6c42\u3081\u3066\u304a\u308a\u3001\u305d\u308c\u3092\u8e0f\u307e\u3048\u305f\u4e0a\u3067KPI\u8a2d\u5b9a\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u95a2\u9023\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e3\u70b9\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u304c\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u65e9\u901f\u4ee5\u4e0b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i\">\u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/span><\/h3>\n<p>\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f\u3001\u305d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3059\u308b\u30d5\u30a1\u30f3\u306e\u6570\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u307e\u3059\u3002\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3001\u65b0\u88fd\u54c1\u306e\u7d39\u4ecb\u3084\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u306a\u3069\u3092\u6d41\u3057\u305f\u969b\u306e\u5f71\u97ff\u529b\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u76ee\u6a19\u5024\u306f\u5fc5\u305a\u8a2d\u5b9a\u3059\u3079\u304dKPI\u306e\u4e00\u3064\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-2\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/span><\/h3>\n<p>\u300c\u3044\u3044\u306d\u300d\u3084\u300c\u30b3\u30e1\u30f3\u30c8\u300d\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u8a00\u3044\u307e\u3059\u3002\u6295\u7a3f\u306b\u5bfe\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u5bfe\u3059\u308b\u305d\u306e\u5272\u5408\u3082KPI\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u6295\u7a3f\u6bce\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5909\u5316\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u6295\u7a3f\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u983b\u5ea6\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u306ePDCA\u3092\u56de\u3059\u3053\u3068\u3082\u3067\u304d\u308b\u3001\u5927\u5207\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<h3><span 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